Despite significant investment in reward and benefits, utilisation across many organisations remains stubbornly low. The challenge is rarely the offer itself, but how it is understood, experienced and reinforced throughout the employee lifecycle. This session explores why traditional reward communication often fails to drive engagement, and how payroll and reward leaders can apply behavioural insight, smarter timing and clearer value messaging to shift employee behaviour. Panellists will discuss practical approaches to designing reward programmes and communication strategies that genuinely improve take-up, enhance employee perception of value and deliver a stronger return on reward investment.